Macbeths Change Through Lady Macbeth Essay Example for Free

Macbeths Change Through Lady Macbeth Essay What would make any man change himself and his personality? Marriage? Without a doubt, Macbeths real tragedy is his marriage. Macbeth changed from good to evil from Lady Macbeths influence through manipulation and her dominance in her marriage role. From the beginning Lady Macbeth is viewed as very controlling, strong, and certain. â€Å"First, she has very little regard for her husbands humanity and actually derides him for being too full oth milk of human kindness† (Thompson 1). This shows how cold Lady Macbeth is, as milk is the food of new born children, she is implying Macbeth is too much like a kind child to murder anyone. Once Macbeth has the courage to tell her he does not want to continue with the murder she rallies, calling him a ‘coward’, saying that if he could murder Duncan ‘he were a man’. This to Macbeth, a proud and mighty warrior is a deep insult, and he soon is convinced that he will carry out the murder. Macbeth’s real tragedy is his marriage lies with the fault of his wife Lady Macbeth (Thompson 1). â€Å"Macbeths violent behavior is correctly understood as, and deemed to be, bravery because it is in service of his friends and cousins. His loyalty is what is being lauded. But, mangled by the blood-spotted hands of his wife, he becomes a traitor to his brother band and to himself. Her monomaniacal ambition changes him into a monster.† She is literally awakened by her blind and vaulting ambition to realize she did not want the kind of man she thought she wanted (Scheil 2). â€Å"She is desperate to fit in with her husbands warrior society, and fails to do so.† Lady Macbeth’s downfall comes more quickly than Macbeths when we see her weaknesses coming through, only on her own however. We see that she is troubled by guilt, saying that they never should have murdered Duncan. She’s a guilty wreck; she is sleepwalking and talking gibberish. She says ‘What, will these hands never be clean? These words echo her word earlier in the play, when she talks of washing ‘their hands of this deed’; she has now realized that the guilt that has overcome her will never leave. She willingly commits suicide leaving her husband not to mourn her passing but to simply comment ,†She should have died hereafter† â€Å"Macbeths life of striving for greatness, as he himself now realizes, has blossomed into no more than a withered leaf† (Pellikha 2). Macbeth no longer fears anything, for he has seen too much violence and fear to be affected anymore. â€Å"Macbeth, on the other hand, determines not to surrender and not to fall upon his sword, for at the end his overconfidence blinds him to any possible danger† (Thompson 7).

Attitude Towards Love in Valentine and The Flea Essay -- Poetry Poems

Through Close Analysis of Language, Structure and Theme, Compare and Contrast the Poet's Attitude Towards Love in Valentine and The Flea. The two poems "Valentine" and "The Flea" are about the two different ways in which the poets portray their views about love, however the poems are still linked in a few ways. "The Flea was published in the seventeenth century and was written by 'John Donne'. "Valentine" was published in 1983 and was written by 'Carol Ann Duffy'. Both poems are addressed to an unknown lover. The poem "Valentine" is written in free-verse form. Carol Ann Duffy could have used this irregular pattern because of the irregular present that she is giving to her lover. "Not a red rose or satin heart. I give you an onion." When you first read the poem you think that an onion is an absurd present to give to a lover but after analysis, you realise that she is trying to portray a message to us: It is not what is on the outside that counts. Duffy uses quite a lot of imagery in her poem to explain her message to the reader. "It is a moon wrapped in brown paper." This could be referring to the moon as a pure object that you first have to unwrap and explore before you can find the real meaning of it. It is also linking back to her point that it may look a bit unromantic from the outside but it is really what is inside that counts. She could be saying this because of her lover's attitude towards women. Maybe the lover only thinks about what the people look like, not what they really are is like inside. Duffy then comments on the emotional feelings that love could bring into a relationship. "It will blind you with tears like a lover." When you cut an onion it makes you cry, and usually... ...lood from his lover and that is what all fleas do. Donne then again emphasises the idea that now because of the flea's death some life has been taken from his lover. "Will waste, as this flea's death took life from thee." This puts forward the idea of some life being taken from his lover because part of her was contained inside the flea. At first the two poems appear very different but after close inspection links can be established between the two poems. I think Carol Ann Duffy's poem is the more serious of the two as she is using an unusual item to portray her feelings for her lover. John Donne is just worried about getting his lover into to bed using the idea of the flea instead of wanting to portray his feelings towards his lover. He is too overconfident with himself that he will get the girl into bed with him when in the end he doesn't succeed.

Zara Company

IntroductionThe United Arab of Emirates is always open to local and international markets, and keeps abreast of the continuous change in the marketing environment. The economy in the UAE is very strong as it ranks in the world market and compete with major countries. People in these days consider more about fashion and they try to follow any new lines of fashion because they care about elegance and everything that can make them beautiful. Zara is a brand that can satisfied people especially in the UAE because it products many of unique clothes, bags and shoes in a good price to be one of famous brand and known in the world. Spanish brand and one of a famous brand in the world which that is specialized in clothing and it founded by Ortega Goanna and Rosalie Mere in 1975. Brief background information about the brandZara is Spanish brand and one of a famous brand in the world which that is specialized in clothing and it founded by Ortega Goanna and Rosalie Mere in 1975. Zara known as one of the big and major selling brands and fashion retailer in the world and it is available in 86 countries in the world like Spanish which has a big number of Zara's shop, Germany, Morocco and the UAE. Zara has around 1763 shops around the world which can make a big seller and profit for Zara. Zara started to be distributed in 1957 for different countries in the world and they opened there shops in the Middle East during 1998 until 2000 in different countries such as the UAE, Kuwait and Egypt. Zara has different lines fashion for different categories like male, female and kids too and they focus on fast and practical fashion which is product in weeks.Consumer productThere several useful product that Zara provides to its customers. However, we chose makeup for women. We as female like to wear makeup always and we want Zara to produce those product because of the quality of their products. Like foundation is important one and lipsticks and mascara those are the main. These product will serve women specific the young girl because they like beauty cosmetics. The strength is the quality that Zara use with manufacturing its product so customer won't suffer from it although the weakness is the competitors like H&M they offer makeup for their customer with high quality and lower prices. B- Marketing Opportunities We have some idea, it will help Zara shop to improve and be better they can attract the customers through price cut and build more Zara shop in many different places it will be easy to visit this shop and buy more products, I think when Zara shop do the offers that will help them to find many customers. Product development is the creation of products with new or different characteristics that offer new or additional benefits to the customer, the process consists of the following stages coming up with a product idea, researching the idea, designing and planning.  Primary Research We evaluated the survey of people opinions about Zara. A total of twenty response, seventy five percent (75) were female. And twenty- five (25) percent were male. Most people were between two and thirteenth, and few of them were between fourteenth and twenty. We analyze the response in orders of question, and it turned out a huge amount of people prefer to visit Zara more than the other shop because they have excellent products. Not also they own one but even they think it reliable. From the study, most people who responded agrees to buy a product from Zara greater than the other products. According to the survey a small percentage of people are willing to buy this moment. On the other hand, slight amount of people is not interested in purchasing more products because it is very expensive and some people they don't have the Zara shop in your country. Or it depends on some people taste and that's why they don't see Zara shop as a first choice. However, Zara company improve their products and service quality to coming up with a product.Marketing opportunities:The marketing opportunity is â€Å"A potentially favorable condition in which a business can capitalize on a changing trend or an increasing demand for a product by a demographic group â€Å"(Investors words, N.D).We think marketing opportunity linked to its productivity development. When it is at a high level, Zara's profit will continue growth. The companies compete with each other, and they almost have the same competitive opportunities. The development, diversification, and innovation help the Zara and other companies to protect the opportunities of competitive.Human capital as well as technology information allow Zara to respond to the demand for its customer better than other companies (Lee.J, 2015). The clothes, perfume and chose industry need to understand the marketing opportunity to be in a good position in the market. There are many things that help Zara company to have a good marketing opportunity such as technological innovation and diversification. Innovation:The strategy of developing ideas that create value which is modern and suitable for people. When Zara's company create creative and innovative ideas in its product and services, it attracts its customer to come to the shop and by more. We are now in the era of innovation, so all people look forward exotic and creative things. Diversification:Diversification is an administrative method that gathers many investments in one portfolio.Zara Design team are producing 18.000 different model of clothes per year, that's about 70 every working day in a continuous process (7 innovation, 2013). Existing market segment and new market segment:We think new market segment attract people to come to the shop and buy because in these time people like the trend things. The existing market segment will not be developed and suitable for everybody.Segmentation and Targeting:â€Å"The identification of individuals or organization with a similar characteristic that has significant implications for the determination of marketing strategy)†Fahy & Jobber, N.D).Marketing segmentation helps Zara Company to support profit and economic growth, improve customer retention, and more effective targeting of communication. The clothing is changing every day which means the targeted consumer would need to be following the current fashion trends.We can divide consumer segmentation to behavioral, psychographic and profile. Behavioral:The objective of Zara Company is to increase customer equity and customer satisfaction, so the company tries to do research that improves products and services and pay attention to occasions. For example in AlEad they introducing a new collection. Geographic:Zara Company opens many branches in our country to facilitate access to it. And also open the branches in the places that are suitable for people regarding weather and safety. Demographic:Zara opens its branches in the area of population concentration such as malls, to be easy for the customer to buy. If Zara opens its branches in the place that's far from the population density, this will cause problems such as loss. Customer profile:The age range of Zara's customer is various, and it includes children, teens and adults. The more age group buy from Zara are between 18-40 years. They have mid-range income which makes them able to purchase. Also, they are interested in fashion trends.(Lee, J.2015).Application of the marketing mix:All markets applies marketing mix to promote their brand or product. The 4Ps make up a typical marketing mix; product, price, place, promotion. Zara provides various products for their customers. Also the main strength and power of Zara Company is that it's able to react quickly to the latest highly fashion, season needs and customer needs whether products or services. The following are the products line in Zara product mix;Clothes for men, women and kidsPerfumesShoes for men, women and kids6.1 Product We want to develop a new product that Zara Company doesn't considered about that is Makeup moreover Zara customers most of them are women they are loyal. As we see here the UAE community like Dubai, Abu Dhabi and Sharjah are developed and civilized, and they're in line with the latest trends in fashion specially the females, they like modern, show, painting and to wear makeup every day. Zara Company did researches and studies about launching makeup for women soon with high quality, professional and qualified workers, new features such us multi-tasking (foundation cream, lipsticks, mascara and eye shadow†¦) with suitable prices so clients could save money. The company is willing to spend lots of money on attractive advertisements for this new products. Cosmetics products serve women to look more shine and beautiful. As well as it will help them with suitable prices that we put. The products will have the brand logo and label, so that it distinguished from other makeup brands. However, the packaging it will be freak, clear and attractive also with low cost so the makeup won't be expensive. 6.2 Proposed price:Zara sits the price range depends on some factors such as countries, economy and number of costs, so every country has a different price of Zara's brand. Also, Germany has different prices from the UAE, so they have a high price for the products more than the UAE or other countries in the Middle East who have Zara Brand because the economy is different and the cost too. In addition, Zara tries to give people a good quality of clothes at affordable prices so that can bring a lot of profit for Zara. The pricing in Zara in the UAE is around 115AED – 500AED. Moreover, cosmetics like lipstick is 29 AED, blusher 20 AED, foundation 80 AED, eyeshadow plate 55 AED and mascara 32 AED. Value: Zara gives people one of the unique and fashionable clothes in the world with good price that all people can buy. Zara uses pull system in their stores and produce a small quantity of each style because of big numbers of styles that they produce each month. Zara uses a good manufacturing method to avoid any threat that they face such as some disruptions because the weather and factory problems which can effect on the production. In addition, it is an important for any company to build their values to make their brand one of the famous brand in the world, so Zara makes this value by the trust with their customers and give them a good quality of clothes. The value in Zara is around 13 billion in a year and more than 3 million customers around the world. Cost:The high cost requires a lot of money and profit to make a sustainable profitability. The advertising and store promotion cost 3.5% from their revenue, the company does not cost alt of money on their advertising but they said that the company invested around 450$ million on commercials and logistics area. In addition, the sales index's increased to 6%. Competitor: There are a lot of competitors of Zara such as H&M and Mango because they are two big companies that can make some challenge to Zara. There are some similarity and difference between these three companies such as Zara is product fast fashion for different categories like male, female and kids and H&M products for the same categories too but for practical and fashionable designs but Mango is special for only male and female without kids. The distribution in the world, H&M has more distributed in the world more than Zara and Mango so that can effect on the number of the profit too because H&M has a big profit in a year more than these two. The competitors also provide the similar techniques of promotion but Zara have to create creative and innovative promotion .For example in occasion it provide new collection with a good prices. 6.3 Proposed place:There are a lot of methods that Zara uses to be more distributed like having a lot of retail outlets in different countries.Also, Spain has a big number of Zara's shops in the world, so this is a kind of exclusive distribution. In UAE we have many stores of Zara which are located in Abu Dhabi, Dubai, AlAin and Sharjah. The survey results show that Zara company should open new brunches like in Fujairah and Ajman. We prefer to open Zara in each city in UAE because to make it easy to access to it.We also think that Zara has to open new section which is Makeup. Makeup attracts women to come and buy. Because of the quality and suitable prices that will support people to buy.If Zara makes offers this will cause more distribution and this will help Zara to be more effective. 6.4 Proposed promotion: The brand should focus on promotion to be more famous in the world and because a lot of people these days use the internet and websites to do shopping and see the new products so the brand should focus on website, some application like Facebook and Instagram help Zara to have a lot of customers from different countries. Nowadays, people use social media all the time, Zara has to join to social media to attract people by commercial advertising in Snapchat, Instagram, Facebook and YouTube. Moreover, release posters on the streets. Finally, they can put an advertisement in the cinema and television. In Dubai shopping festival, Zara takes the advantage of the opportunity and make offers that are the local people and foreigners happy with it. Conclusion Our report maintains data that we collected about Zara brand and how it began, who is the founder of, where is it location. Zara known as brand that has high quality of products and services that is it provides and manufacture. Zara organization is successful and the best brand between its competitors' and has huge number of clients. Also the Zara company continues to develop itself always in order to not lose the customers. The prices are reachable and suitable for all people. We included primary research a questionnaire survey to get the evaluation of Zara from people. References group, i. w. (n.d.). Market opportunity. Retrieved from investors world: http://www.investorwords.com/19306/market_opportunity.html#ixzz5CF7EiPeqinnovation, 7. (2013, November 13). Process Innovation – Zara. Retrieved from 7 innovation: https://7innovation.net/2013/11/13/process-innovation-zara/Lee, J. Y. (2015, May 12). Final zara marketing strategy . Retrieved from slide share: https://www.slideshare.net/JiYoungLee26/final-zara-marketing-strategyRuddick, G. (2014, October 20). How Zara became the world's biggest fashion retailer. Retrieved April 17, 2018, from https://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/11172562/How-Inditex-became-the-worlds-biggest-fashion-retailer.html Appendices: questionnaire 1. -clothes-shoes-perfumes 2. Do you think Zara shop prices suit everybody?-Yes-NO-Not sure3. Do you prefer or suggest to open new branch in your city?-Yes-No-Not sure4. Are you loyal customer to Zara store (e.g. have a customer card)?-yes-No-Not sure5. Are you satisfied with products and services that offered by Zara?-Yes-No-Not sure 6. What do you think of the quality of Zara products? -Excellent-Good-Poor-Very bad7. How often do you visit Zara? -weekly-monthly-once in a Yearly8. Does Zara's promotions attract you to come and buy?-yes-No-Somehow 9. What is special about Zara?-quality -prices-It offers all type of product (Perfumes, Bags, Dress and choses).10. Does Zara Company improve their products and services quality?-yes-No-Not sure

Review Of The Little Albert Experiment - 1093 Words

Madison Berry October 30, 2014 Section #2 NetID: meberry John Watson and Classical Conditioning In psychology, respondent behavior is behavior learned through classical conditioning. This type of learning is defined as a way in which one learns to link two or more stimuli while also anticipating events; or other wise, known as a kind of learning that occurs when a conditioned stimulus is paired with an unconditioned stimulus. While classical conditioning was accidently discovered by Ivan Pavlov, John B. Watson was interested in taking Pavlov’s experiences a bit further. Watson’s ultimate goal was to research how classical conditioning could be seen through humans and not just through animals. An in depth look on John Watson’s actual experiment can be better explained and found in the article titled, â€Å"The Little Albert Experiment† on http://psychology.about.com/od/classicpsychologystudies/a/little-albert-experiment.htm. John Watson’s Contribution Classical conditioning is identified as the type of learning where the nature of the research conditions a fear response to the subject being experimented on. An implication of the research for human behavior involving conditioned fear response would describe how a child might be afraid of storms because of the partnership between the storm and the sound of the loud thunder. This being said, John B. Watson wanted to further explain this reasoning of classical conditioning through his own experiment that many people call The â€Å"LittleShow MoreRelatedThe Little Albert Experiment Of Classical Conditioning1245 Words   |  5 PagesThe Little Albert Experiment In 1920, behaviorist John B. Watson and his graduate student Rosalie Rayner wanted to study classical conditioning in people. Classical conditioning is when two stimuli are paired and produce an effect off of the second stimulus, but eventually produce the same effect with the first stimulus individually. 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